Pre-launch partnership · Ambuja Neotia × IHCL SeleQtions

Altair House.
A five-week pre-launch.

Single-scope proposal for the pre-launch sprint. Focused on social media and media production for Kolkata's wedding circuit and corporate gala buyers. All-in pricing, transparent pass-through, no commission games.

Keys 40–60 boutique
Location New Town, Kolkata
Launch 2026-07-15
Window 5-week pre-launch

Three anchor workstreams — Photo + Video shoot, Google + Meta Ads, Agency services — plus four brief deliverables: WhatsApp, Email, Event coverage, Hampers. No tier ladder, no upsell scaffolding. One scope.

Pre-launch fee
₹12,50,000
+ GST 18% · ₹14,75,000 invoiced
+ Comms pass-through ~₹2.6L at cost · Mailchimp 15K + WhatsApp 58K
Prepared by Rohit Think, YKC Media · rohitthink@ykc.media
Scroll · Deliverables breakdown ↓

Where every rupee goes.

Seven deliverables priced line by line. Three anchor workstreams locked. Brief items at line rates. GST 18% on all fees.

01 · Anchor workstreams ₹9,75,000
Photo + Video shoot — lifestyle, 2 days
All-in · senior photographer + videographer + cast + stylist + props + retouch + edit. 15 reels + 100 images.
₹3,00,000
Google + Meta Ads
All-in · setup + spend + management. Single combined line, no separate commission.
₹3,00,000
Agency services
  • Social cadence — 15 posts · 8 reels · daily stories · ORM 90% / 2hr SLA Mon–Fri 9am–9pm IST
  • Asset design — menu design (2 outlets · food + beverage + pet) · digital brochure · voucher templates · newspaper ad (3 variants — Bengali + English + trade)
  • Copy — Property Voice Doc + master copy library (captions · ad headlines · email subjects · newspaper headlines)
  • Strategy — paired hashtag campaign architecture · 50-keyword research bundle
  • Reporting — first monthly analyses report at T+21 · 5-page PDF + 30-min walkthrough call
  • Ops — project management · creative direction · weekly status
₹3,75,000
02 · Brief deliverables ₹2,75,000
WhatsApp Broadcast — 58K list
Full audit + message. Wati Pro setup · 3 Meta-approved templates · opt-in compliance audit across the 58K list · segmentation (wedding / leisure / corporate) · 3 broadcasts.
₹1,50,000
Email — Mailchimp 15K list
Mailchimp account setup · 4 emailers (tease · reveal · hard-launch · recap) · Bengali translation · automation flows · lead-capture form integration.
₹25,000
Event coverage — hard launch
Hard launch event · cinematographer + photographer · on-site coverage. 3 reels + photo set delivered within 72 hours.
₹50,000
Hampers
Design + supplier coordination + first 100 styled · packaging + ribbon + thank-you card + contents card.
₹50,000
Subtotal · agency fee ₹12,50,000
+ GST 18% ₹2,25,000
Total invoiced ₹14,75,000
Payment 30 / 30 / 30 / 10